The meter is running backwards!
(Small left arrow at the lower left corner of LCD.)

PG&E Rate Schedules :
http://www.pge.com/001_res_svc/001a4f1_res.shtml

Reading the TOU meter:
http://www.ka9q.net/ev/toumeter.html

Very Detailed Documentation of the meter:
http://www.pge.com/rates_regulations/rate_info/rate_options/res/index.html